As of October 2026
This cookie policy supplements our Privacy Policy and explains which cookies are used on the HAPPY BRANDS website.
1. What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They may be necessary, for example, for the website to function technically, to save your settings, or for us to analyze the use of our website.
Some cookies are automatically deleted when you close your browser. Others remain stored on your device for a specific period or are deleted if you request this in your browser settings or via our consent tool.
2. Legal basis
We use technically essential cookies without prior consent, insofar as this is permissible under Section 25 Paragraph 2 of the German Telemedia Act (TMG). Any associated processing of personal data is carried out – where applicable – on the basis of our legitimate interest in a secure and functional website pursuant to Article 6 Paragraph 1 Letter f of the GDPR.
Analytics, advertising, and other non-essential cookies are only used if you have given your prior consent via our consent tool. The legal basis for this is Section 25 Paragraph 1 of the German Telemedia Act (TDDDG) and Article 6 Paragraph 1 Letter a of the GDPR.
3. Managing your consent
On your first visit to our website, you can decide which cookie categories you wish to allow. Necessary cookies cannot be deactivated, as they are required for the secure and proper functioning of the website.
You can change your selection or withdraw your consent at any time. The withdrawal will take effect for the future. The lawfulness of the processing carried out before the withdrawal remains unaffected.
Additionally, you can delete or block cookies via your browser settings. Disabling necessary cookies may limit certain website functions.
4. Cookies used
Necessary cookies
Necessary cookies enable basic functions and support the secure operation of the website.
| Cookie | Provider | Purpose | Storage period |
|---|---|---|---|
cookieyes-consent |
CookieYes | Saves your consent and rejection settings so that they are taken into account on future visits. | 1 year |
__cf_bm |
Cloudflare | It supports the detection and prevention of automated access and serves to ensure the security of the website. | 1 hour |
Analytics cookies
Analytics cookies help us understand how visitors use our website. They are only activated with your consent.
| Cookie | Provider | Purpose | Storage period |
|---|---|---|---|
_ga_* |
Google Analytics | It stores and counts page views. | 1 year, 1 month and 4 days |
_gat_gtag_UA_* |
Google Analytics | It serves to store user identification and to control or limit analysis requests. | 1 minute |
_ga |
Google Analytics | It distinguishes visitors and collects information about sessions, campaigns, and website usage. A randomly generated identifier is used for this purpose. | 1 year, 1 month and 4 days |
_gid |
Google Analytics | Stores information about website usage and supports the creation of statistical reports. | 1 day |
Advertising cookies
Advertising cookies are used to measure and optimize advertising campaigns. They are only activated with your consent.
| Cookie | Provider | Purpose | Storage period |
|---|---|---|---|
test_cookie |
Google DoubleClick | Checks if the browser being used supports cookies. | 15 minutes |
_gcl_au |
Measures and optimizes the effectiveness of advertising campaigns. | 3 months |
Functional and performance cookies
There are currently no cookies stored in the categories „Functional Cookies“ and „Performance Cookies“.
5. Third-party services
When using Google services and Cloudflare, data may be processed by external providers. Processing outside the European Union or the European Economic Area cannot be completely ruled out.
Detailed information about the services used, possible data transfers, recipients and your data protection rights can be found in our Privacy Policy.
6. Update of this Cookie Policy
We may amend this cookie policy if the services used, cookies, or legal requirements change. The current version is always available on this page.
